Campaign

CRAFTED FOR CONFIDENCE

ROLE

Creative Direction

Partner

Timberland

The concept ‘From the Boots Up’ is rooted in the universal desire to reach our fullest potential. It aims to inspire the pursuit of one’s calling while positioning our products as the foundation of confidence.

Craftsmanship will serve as the through-line, drawing a parallel between the personas of our cast and the artistry behind our products.

Using the tree as a metaphor, we will highlight the resilience of nature—an enduring symbol of strength, growth and perseverance.

Resilience isn’t born. It’s crafted. Through hands that shape, through roots that hold, and through elements that test and refine. It’s built from the ground up.In the precision of every stitch, the strength of every seam, the legacy beneath every step. It’s rooted in nature, inspired by the elements, and forged in the pursuit of something greater. The courage to weather storms. The determination to rise higher. The drive to keep moving, building, growing. For those who walk with purpose, who stand tall and embrace what’s possible.