Brand Anthem

FROM LABOR TO LEGACY

ROLE

Creative Direction

Partner

Timberland PRO

This concept explores the generational narrative of the trades industry, spotlighting the enduring quality of our products and the profound familial bonds they inspire. Through poignant storytelling and evocative visuals, we seek to forge a profound connection with our audience, celebrating both our storied heritage and relentless pursuit of innovation with their unwavering values and aspirational ideals.

For the Labor to Legacy campaign, we created a true Americana story—rooted in the grit, struggle, and pride of the blue-collar worker. Through powerful imagery and honest design, we showcased the product while honoring the everyday legacy built by hard work across every medium.